How to Map Out a Successful Marketing Plan
Interview with Tim Berry | President of Palo Alto Software
Learn How to Map Out a Successful Marketing Plan with former business
planning consultant to Apple Computer, blogger for Entrepreneur.com and President and founder of Palo Alto Software. Palo Alto Software produces the popular Business Plan Pro and Marketing Plan Pro software which comes highly recommended by Inc.com, The Wall Street Journal, Guy Kawasaki, Forbes, BusinessWeek and more.
What You’ll Learn:
Tim is a true authority on marketing plans as he has been a judge and investor evaluating countless business plans and deciphering what makes the best the best. In his new book The Plan-As-You-Go Business Plan he discusses the importance of planning for the sake of getting started as soon as possible and developing a plan that evolves with your business. Not planning for planning’s sake. In this interview you will learn from Tim how the marketing plan plays a role in the big picture and how you can start implementing it immediately.