Campaign Summary

Will show the reporting at a glance. To the left is the Summary screen you will see, a bar graph as explained below.

Submitted: Total emails that were submitted for the send.

Sent: Total number of emails that were sent.

Unsent: Total number of email addresses that were not sent due to being a duplicate, invalid or opted-out email address

Bounced: How many email addresses were bounced due to invalid email addresses or domain names

Unique Opens: Number of individuals that have opened up an email. Individuals are only counted once per email sent out if they opened it.

Unique Clicks: Number of links that an individual clicked on; an individual can only count once per link within an email.

Total Clicks: Total number of times any of the links were clicked on within any of the emails sent out. An individual’s clicks on a link will count more than once.

Forwarded by SPE: Number of times the link, “Forward to a Friend”, at the bottom of a SwiftPage Email was clicked on

Viewed as Web Page: Number of times the link, “View as a Web page”, at the bottom of a SwiftPage Email was clicked on. People usually click on this link because they are receiving the email as plain text with no graphics due to email settings.