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Swiftpage Media Contact
Mallory Bowers
303.257.5051
mbowers@swiftpage.com

Swiftpage Releases Act! v16, Adding Wide-Range of New Features and Enhancements Most Requested by End-Users

Company delivers on promise to prioritize investment in the platform, keeping it the leader in functionality and value for small businesses

Version 16 (v16) adds extensive mobile enhancements[1], more than a dozen new or upgraded features, a re-branded interface, plus numerous usability improvements for greater productivity

Move to more frequent feature updates and evolution of Business Care program designed to get latest features and benefits to end-users faster

September 10, 2013

DENVER — September 10, 2013 — Swiftpage, a leading provider of integrated marketing and CRM solutions for individuals, small business and mobile sales teams, today announced that Act! v16 is now available for purchase.

Used by millions of professionals throughout its 26-year history, Act! is the #1 best-selling contact and customer manager. Purpose-built for small businesses, it gives users a single, organized way to view and control all of their relationship details, seamlessly interact with productivity and social tools, and leverage integrated emarketing services[2] that take the guesswork out of when, where, and how to engage with prospects and customers.

Swiftpage acquired Act! in March of this year, making a commitment to invest in the product to drive its leadership position in the market. Delivering on that promise, Act! v16 adds extensive new capabilities in direct response to requests from the Act! end-user community. This includes numerous enhancements to the leading-edge mobile capabilities of Act! Premium[3], which are offered at no additional charge to Act! Premium users.

Also in response to feedback, Swiftpage has evolved its product release strategy and will now provide multiple Act! product updates each year, rather than a single upgrade annually. In addition, updates can now be streamed and installed in the background without requiring the user to reinstall the core platform. Act! Business Care subscribers will have immediate access to each new update as it is released, ensuring they have the latest capabilities as quickly as possible.

“Today’s release demonstrates our unwavering commitment to this product and the incredible Act! user community worldwide,” said H. John Oechsle, president and CEO of Swiftpage. “Act! v16 introduces a wide-range of additions and improvements requested by the user community, and will also allow us to accelerate our updates moving forward so we can get new features to users faster. And we’re just getting started. We have several more major Act! announcements planned for the months ahead. So, along with being a significant leap forward in its capabilities, this release also lays the critical foundation for our longer-term strategy and roadmap.”

New Features and Benefits
Features added in Act! v16 are the result of extensive feedback from the Act! user community and ongoing collaboration with Act! beta testers throughout the past year. They primarily fall into the following five categories. For a complete list of features and comprehensive descriptions of each, please visit www.act.com/whatsnew.

Act! Premium Mobile4 enhancements — As part of the mobile feature-set of Act! Premium, which is offered at no additional charge, improvements give users access to an expanded range of functions via their smartphone and tablet for improved productivity in the field.

Streamlined company management and global actions — Allows for the automatic consolidation of contact details and global activity scheduling to drive informed, efficient action and increased sales effectiveness.

New calculated fields — Performs calculations automatically using data from other standard or custom fields, helping users intelligently prioritize and automate tasks, drive sales and enhance relationships.

New history view — Provides an insightful look back, enabling users to easily locate, analyze, and act on data within a dynamic view of all completed actions.

Usability and system improvements — Including global activity rescheduling, proactive system alerts, and streamlined field and layout configuration[5], designed to save time and give users high confidence that their data and systems are healthy and secure.

The English version of Act! v16 can be purchased now in North America, the United Kingdom and multiple international regions from Swiftpage and its network of resellers, distributors and strategic partners. German and French language versions are planned for availability in mid-October. Pricing varies based on edition purchased. For more information, visit www.act.com/products.

About Swiftpage
Swiftpage and its partners worldwide enable business professionals to more intelligently engage their customers, improve the quality of each customer interaction, and convert more interactions into transactions. The company’s growing network of partners, customers, end-users and employees collectively represent the Swiftpage Nation, united across the globe as one team, on one journey. Learn more at www.swiftpage.com and join the conversation at social.swiftpage.com.